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Graphic Design Applications
From road signs to technical schematics, from interoffice
memorandums to reference manuals, graphic design enhances
transfer of knowledge.
Readability is enhanced by improving the visual presentation
of text.
Design can also aid in selling a product or idea through
effective visual communication. It is applied to products
and elements of company identity like logos, colors,
packaging, and text. Together these are defined as branding
(see also advertising). Branding has increasingly become
important in the range of services offered by many graphic
designers, alongside corporate identity.
Whilst the terms are often used interchangeably, branding is
more strictly related to the identifying mark or trade name
for a product or service, whereas corporate identity can
have a broader meaning relating to the structure and ethos
of a company, as well as to the company's external image.
Graphic designers will often form part of a team working on
corporate identity and branding projects. Other members of
that team can include marketing professionals,
communications consultants and commercial writers.
Textbooks are designed to present subjects such as
geography, science, and math. These publications have
layouts which illustrate theories and diagrams. A common
example of graphics in use to educate is diagrams of human
anatomy. Graphic design is also applied to layout and
formatting of educational material to make the information
more accessible and more readily understandable.
Graphic design is applied in the entertainment industry in
decoration, scenery, and visual story telling. Other
examples of design for entertainment purposes include
novels, comic books, DVD covers, opening credits and closing
credits in film, and programs and props on stage. This could
also include artwork used for t-shirts and other items
screenprinted for sale.
From scientific journals to news reporting, the presentation
of opinion and facts is often improved with graphics and
thoughtful compositions of visual information - known as
information design. Newspapers, magazines, blogs, television
and film documentaries may use graphic design to inform and
entertain. With the advent of the web, information designers
with experience in interactive tools such as Adobe Flash are
increasingly being used to illustrate the background to news
stories.
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