Graphic Design
Graphic design is a collaborative process between a
client and a designer — in conjunction with producers of
form (i.e., printers, programmers, signmakers, etc.)— to
convey a specific message to a targeted audience.
The term
"graphic design" can also refer to a number of artistic and
professional disciplines that focus on visual communication
and presentation. The field is also often referred to as
Visual Communication or Communication Design.
Various methods are used to create and combine words,
symbols, and images to create a visual representation of
ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to
produce the final result. Graphic design often refers to
both the process (designing) by which the communication is
created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and
branding), web sites, publications (magazines, newspapers,
and books), advertisements and product packaging. For
example, a product package might include a logo or other
artwork, organized text and pure design elements such as
shapes and color which unify the piece. Composition is one
of the most important features of graphic design, especially
when using pre-existing materials or diverse elements.
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